Yes, there is still the family, yes there are kids, but…it’s a battle against the poshy trophy wife and her Mercedes that makes it different. Normality against uniqueness. A different exercise for a brand that’s struggling to keep up with strong competition and needs to revamp its position on the most important market. Not safe but daring!
Great article about the rise of a new wave of Brands…
Clean Slate Brands
3D printers are often today connected to design and replacements, spare parts or accessories.
This is an example, a touching one, of how the new 3D printers can make a difference, not only in screws or new cool objects!Doctors save baby’s life with 3D printed implant
May be it’s because I am a motorbike guy. May be it’s because I am an ebayer. May be it’s because I’m a marketing guy. May be. But this is a hell of a way of communicating your brand through your customer story. Personal and outstanding. Well done.
This is a co-branding effort by Dodge. Nothing new, you would say, but certainly cool and very tuned to the players attitude. Consistent and effective. I do like it.
And here you’ll see the protagonis at the show…sorry for the soundtrack.
Rolex has been working with product advertising since decades but I found this new way of connecting great personalities of different areas, beautiful pictures and a massive yet very profiled distribution, one of the best example of brilliant branding. Chapeau!
Forgive me for the pics but I literally took my Herald Tribune from the mail box and it wasn’t exactly ready for the task!
I stumbled upon this amazing cashier point that could make a significant impact on small retailers. Easy, safe and amazingly light. Place it anywhere in your store and get your people going with the latest technology, efficiency and…coolness!
This is the latest idea from the Urbanears guys here in Stockholm (Slussen is one of the main connecting point in the city…). I find this little system (your Iphone or iOS device+Slussen accessory+the App) one of the most exciting and, above all, SIMPLE thing seen lately. Sorry, gotta leave…need to buy one right away!!!!
A great short and effective marketing article on the fastes growing social network today.