Spritz is everywhere!!

Aperol, the Italian aperitif born almost 100 years ago in Padova, is storming the world! Here you see the latest corner I spotted in the Arlanda Airport in Stockholm.

How to re-launch an old drink by making it fresh, cool and international…chapeau to the guys behind the whole strategy!


http://www.aperol.com/

http://www.camparigroup.com

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